Named in honor of a much-loved Fox Terrier, George is the brainchild of Bobby Wise and Lyndon Lambert, who wondered if it would be possible to design pet goods that were as pleasing to look at as they were to chew, sleep on and eat out of. They were among the first in the “modern” dog design field, and the brand they created is still a leader in the field, and inspired many other brands. In a nice turn-about, every George product is tested on humans before being offered for use with animals, they say.

George is the proud founding—and sole—member of PATA: People for the Aesthetic Treatment of Animals.


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