FIESTA® was introduced by The Homer Laughlin China Company with great fanfare at the Pittsburgh China & Glass Show in 1936, and became an instant hit. By its second year of production, more than one million pieces were produced. The original five colors were Red, Yellow, Cobalt Blue, Green and Ivory. Turquoise was added early in 1937. The shapes of FIESTA® were created in an Art Deco style with concentric circles highlighting the bright colors. The first six colors were produced through the 1930s and 40s until a change in fashion direction dictated a change to a softer palette of pastel colors at the beginning of the 1950s. Color trends moved back to brighter colors in the early 1960's and FIESTA® moved with the trend. By the late 60s earthtones were in vogue and the dinnerware industry turned in that direction. Popularity of these colors proved to be short-lived and sales began to fall. At the end of 1972, FIESTA® was retired after 37 years of production. But the retired dinnerware line soon became popular with collectors, especially those who had childhood memories of this brightly colored dinnerware. As years passed, the value of the original FIESTA® colors and pieces grew as more people became avid collectors. In 1985, officials of Bloomingdale’s, approached Homer Laughlin about reproducing a dinnerware line from the past. Soon the two companies agreed that FIESTA® had the greatest chance for commercial success. It was determined that the new FIESTA® should be made of the same durable, restaurant- quality china body as the company’s other products. More recently, The Homer Laughlin China Company was contracted by Pet Palette to decorate their popular Petware by Fiesta.